What Blake says about Business Nitrogen....."This has been life-changing, not just in my businesses but in my life. This is one of the best changes I could have ever made!"
Showing posts with label David-Asarnow. Show all posts
Showing posts with label David-Asarnow. Show all posts
Saturday, September 17, 2022
What Blake Cory, the Mega Real Estate Team Builder says...
Wednesday, September 14, 2022
BUSINESS, MARKETING, AND INTERNET MARKETING SPEAKER
BUSINESS, MARKETING AND
INTERNET MARKETING SPEAKER
Business, Marketing and Internet Marketing Speaker David Asarnow guarantees results. He is on top of today’s newest, cutting-edge marketing tools and techniques. In today’s language this includes SEO and Internet Marketing.
David’s clients rave about his passion, energy and enthusiasm. David has the uncanny ability to take his knowledge of Business and Marketing, including SEO and Internet Marketing, and translate it into an entertaining, engaging and content filled experience that all audience members can relate to. Results Guaranteed!
HIRE DAVID ASARNOW AND YOU ARE GUARANTEED TO WOW YOUR AUDIENCE!
ENTERTAINMENT, ENGAGEMENT, RESULTS
CEOs, business owners, executives, sales associates and staff have benefited from David Asarnow’s compelling, entertaining and informative business and marketing keynote presentations!
Totally customized for your individual groups needs, David will help you accomplish the goals for your next event.
PERFORMANCE ENHANCED MARKETING
Put your business growth on steroids! This is just one of the many keynote topics David Asarnow delivers. Being top-ranked on Google is no longer optional, it is imperative. Increasing website visitors is only part of the solution, understanding what your visitors do when they come to your website is just as important. During this powerful keynote, David will dig deep into what it truly takes to increase your business through offline and online marketing methods and how, when effectively combined together, it is like putting your business growth on steroids.
MASTERCLASS TRAINING
THE MONETIZE IT!TM MASTERCLASS PROGRAM WILL ACCELERATE YOUR BUSINESS RESULTS!
I BELIEVE THAT IF YOU HAVE A BUSINESS, YOU SHOULD MONETIZE IT! AND TO DO THIS MORE EFFECTIVELY, I HAVE CREATED THE MONETIZE IT MASTERCLASS… A BUSINESS ACCELERATION PROGRAM.
If you want to increase your sales and profits, then you want to find, attract and convert more clients for your business. We help give you the Business Oxygen boost by helping you discover all the monetization leverage points
I created an interactive online training program called The Monetize It!TM Masterclass. During this Masterclass training you will discover our simple, engaging and effective business growth system that you can easily implement. This program was designed for entrepreneurial business leaders so that they can learn a business framework to create a business blueprint for accelerated growth and success.
AT THE END OF YOUR MONETIZE IT!TM MASTERCLASS TRAINING WORKSHOP YOU WILL:
- Learn how to think like and take the actions that the most successful leaders and business owners do.
- Learn the secrets to building instant rapport.
- Understand how to create and craft messages designed to hook and engage your current and prospective clients and customers.
- Learn how to create the brand message and positioning that will set you apart from all of your competition.
- Understand how to create marketing designed to generate 10x higher responses and opt-in rates from your prospective consumers.
- Learn what is working today in marketing.
- Understand the importance of and how and why you need to change how you have looked at marketing today.
- Learn the importance of not just looking at top line sales, you will understand how and why you need to look at profits and how you can put more of these in your pocket.
- Learn the few Income Generating Areas that you MUST focus on that will enable to create increased sales, profits and productivity.
- Learn cost effective business growth strategies that help you grow your business quickly.
- Learn why creating leverage is the secret to building multi-million and billion dollar businesses and how you can start doing this today in yours.
DAVID ASARNOW
Building your business is about Finding, Attracting and Converting More Clients. Profiting in your business is about Monetizing your key leverage points more effectively.
SECRETS THAT YOU DO NOT WANT YOUR COMPETITION TO KNOW!
This Monetize It!TM MasterClass training is live interactive keynote, hands-on workshop, bootcamp or webinar . In the Monetize It!TM MasterClass you will learn powerful proven methods to grow your sales, profits and productivity.
The Monetize It!TM Masterclass systems, methodologies and training work in any economic environment. In fact, we want you to choose not to participate in the current economy and create your business on your terms!
The Monetize It!TM MasterClass training is about creating leverage.
The secret to building an effective business is through creating leverage and focusing on the few Impact Generating Areas (IGA’s) and doing so intensely. Focus is the key to gaining mastery and creating a tremendous positive impact to your top-line sales and bottom-line profits.
Selling does not have to be salesy to be successful! In fact, today it is much more important to truly care about your customers’ wants, needs and desires and find out if and how you can become the solution to fill them. It takes a different approach than what many taught just a few years ago and frankly how many are still teaching. Growing your business is simple. Building your business comes with caring and effective business communication.
The Monetize It!TM Masterclass strategies have helped thousands of businesses realize their true potential and put millions of dollars of sales and profits in their pockets. We want to do this for you too!
Join us and you will learn the secrets that you do not want your competition to know!
Tuesday, September 13, 2022
Is Your Business Barefoot?
Do you treat your business like the Cobbler’s kid that wears no shoes?
If you’re unfamiliar with the term, it’s an ironic phenomenon that happens to many business owners.
The long and short of it: When Entrepreneurs actually stop doing for themselves the very thing they provide for their clients.
It’s referred to as Cobbler’s Children Syndrome (named after the proverbial children of shoemakers who don’t have their own shoes).
We are ALL guilty of this at one time or another. Myself included.
And I’ll admit it, because I get it. Here's why this hits so close to home ...
I've not only been there, I've struggled with this over and over again for decades. Whenever a client need comes up, I put the client first (more often than not above the needs of our own company).
Tell me if this sounds familiar …
You make a conscious effort to work “on” your business and even gain some traction from your effort(s). All of a sudden a client needs something urgent, or a new client comes on board, or a new opportunity arises. The “squirrel” mentality subconsciously kicks in and working “on” your business yet again is moved to the back burner.
What I’ve found over the years is there are two types of businesses:
- Those that have More Time Than Money to invest in their business.
2. Those that have More Money Than Time to invest in their business.
As a business owner, you know immediately which category you fit in as your business stands right now. If you are the business owner that checks off the “more time than money” box:
You should study.
You should learn.
You should grow.
You should do it yourself.
However, here's the interesting twist ... Using us at Business Nitrogen as a good example. We have a whole team. We’ve got over 25 team members that focus their daily efforts on helping our clients build and scale their businesses. And yet for some reason, up until recently (and I say recently because we've got a whole team just dedicated to us now) we put ourselves on the back burner.
We haven't done what we needed or wanted to do. Since we moved ourselves up the priority ladder (by taking action steps to actually make that happen), I've been able to dedicate a fair majority of my time on strategizing, ideating, putting our flywheel together, recording videos, and creating content to help us serve our clients even more. Building assets that we need as an Infinite Business to grow and scale while adding even more value for our clients.
Seems easy, right? Not quite.
As I mentioned before, I’ve struggled with this over and over again for decades … It’s not an easy transition. Sure, it’s easy to hire someone (or a team) to specifically focus on your internal marketing. Yet, as soon as a client need surfaces, it’s damn near impossible at times not to pull that one dedicated person (or team) off of your stuff and on to address your client’s needs.
“It's easy to focus on others and not on yourself (and your business). But one of the most important things I realized is that the best way I can serve other people better is by focusing on ourselves by making ourselves a priority.” -David Asarnow
How’s that?
Simple … Do As We Say.
People don't necessarily look at what we say … They look at what we do. And when we put an effort in on ourselves and make an effort “IN” our business people do take notice.
I'll give you an example.
A business associate I’ve known for many years pulled me aside at an event I was recently attending and said, “I just want to thank you for the emails and newsletters you're putting out because I have to actually stop what I’m doing and read them when they pop up in my inbox.”
Surprised (as I had no idea she was on our mailing list) I then asked her: “You mean you have to stop what you’re doing and read my newsletter?”
She smiled and said, “Yes, I’m not kidding … There's so much value and I know that if I make it to the bottom, I'm going to get to the lesson and I’ll have something that I can implement in my business that day.”
When I hear stuff like this it further validates that we need to focus on ourselves. For us, focusing on ourselves equates to creating value for others. You’ve heard me say this before.
Building assets creates value based clients that appreciate what you offer a whole lot more.
So, if your business is barefoot and you’re guilty of Cobbler’s Children Syndrome, first, identify which category you fall into:
- You have More Time Than Money to invest in your business.
OR
2. You have More Money Than Time to invest in your business.
If you have more money than time, hire an agency like Business Nitrogen or another team or agency of dedicated people to help you get the clarity and direction you need. Get a tactical plan implemented to help you grow and scale your company into an Infinite Business.
If you have a killer team in place, consider setting up a discovery call with my team to see if you’re a right fit for our Internal Scaling System (a brand new program we’ve recently launched).
Imagine gaining access to proven business-building strategies, expert marketing and sales insight, and tactical know-how directly from a team who has actually accomplished what you want to do in your business … Multiple times over.
If you can answer YES to both of these questions ...
Have you achieved traction in your business, yet still can’t seem to reach the 7 or 8-figure mark?
Do you have a killer team behind you that can help you execute exactly what it will take to break through that invisible ceiling in your business?
See if you qualify for our new program.
Simply fill out our 2-minute application and we’ll then set up a time to chat.
To your success,
David
Monday, September 12, 2022
The Conflict Conundrum
The big, bad C word…CONFLICT.
It’s one of the most mis-understood “challenges'' in companies today.
I say this as a direct result of a recent experience my team and I encountered.
So in addition to it being timely, I felt compelled to share my thoughts and perspective on this matter hoping it will help you and your team as much as it’s helped me and mine...
Conflict by definition is, “A serious disagreement or argument, typically a protracted one.”
To most, the word itself evokes feelings of negativity.
I’ll be the first to admit...I was guilty of that myself.
However, knowing what I know NOW, my perspective has entirely shifted. This has become one of those “Ah-ha” moments I wish I would’ve learned much earlier in the game of business…
It all started about 18 months ago...
My team and I were on one of our weekly leadership calls. The topic of integrating a business operating system into our operations structure arose. We had been thinking about it for some time, and for whatever reason it was brought up this time, and we discussed it.
We all agreed that if our goal was to build and scale 8 and 9 figure businesses, it was definitely worth implementing. What did we have to lose?
We said we'd implement it for one year with 100% commitment and evaluate. (The business operating system we chose to incorporate was Vern Harnish’s Scaling Up. In order to implement most effectively, we hired a Scaling Up coach with a year commitment so that we could implement the new operating system most effectively.)
One HUGE thing we discovered right off the bat (or should I say UNCOVERED) was worth the entire year’s investment.
This discovery came in two parts:
1. Conflict is good, not bad. Conflict must exist for growth to continue on a healthy and steady incline
2. Our realization that we (as a team) avoided conflict at all cost
We were very complimentary of each other… that skill we had down.
But anytime even the thought of addressing an “elephant in the room”, caused many of us to scatter. No one on the team took accountability on this front (even me, as the leader).
Our coach asked us all to read the book, Five Dysfunctions of a Team, which I highly recommend you pick up. (Tip: As a team leader, don’t read this book in isolation… read it with your entire team).
We went through the book as a team, chapter by chapter to address each of the dysfunctions outlined in the book.
We quickly became more and more comfortable with all the different areas of conflict. Slowly the negative connotation we all held about conflict began to fall away.
We then learned one of the most productive ways to embrace and address conflict...
Turns out….Open, honest and transparent communication was KEY to overcoming the conflicts we encountered.
Full transparency: It took us all a while to adapt to our “new world”. We had to continually encourage each other to embrace conflict (as our default behavior had been to avoid it on some level).
But we kept at it. We made it part of our communication system on a daily, and weekly basis.
We became more and more comfortable vocalizing conflicts and then working together and individually to find a solution.
People on our team that would shy away from conflict in the past, started stepping up. Realizing that avoiding conflict caused way more damage than confronting it.
We began seeing differences immediately (internally as a team and externally with clients).
We were more accurate.
We were more aligned.
We were more efficient.
We trusted each other more.
We reached our goals sooner.
It all started with shifting our mindset on what conflict meant to us. Then we had the choice to reframe conflict on our terms. This led to an open, honest, transparent and authentic communication line.
You’ll hear me say this a lot: Communication builds trust.
And trust builds high-performance teams.
Addressing conflict is definitely something I wish I learned a long time ago...
Now think about conflict areas that exist in your organization.
How can changing your mindset of what conflict means change things for you and your team?
Remember, there’s no time like the present.
As always, feel free to reach out to me if you'd like to schedule a discovery call with my team... let's brainstorm how we can help you build your infinite business.
To your success,
David
Saturday, September 10, 2022
ARE YOU LOOKING FOR AN ENGAGING AND FUN KEYNOTE SPEAKER?
BOOK DAVID FOR YOUR NEXT BUSINESS CONFERENCE, ORGANIZATION, FRANCHISE CONFERENCE OR EVENT?
Author and award-winning CEO and keynote speaker David Asarnow is an “edutainment” speaking professional. As your keynote speaker, David educates, informs and entertains your group and motivates them to take immediate business actions.
When you hire David Asarnow as your next keynote speaker, David will incite and energize your audience with a customized presentation, business growth workshop and life coaching topics that will help your group break through the barriers that have held them back from achieving what they want in their life and their business.
Thursday, September 8, 2022
Why the best marketer always wins
I heard a marketer once say, “Whatever business you think you’re in, you’re not.”
The sentence alone made me stop and listen.
He then followed that with, “I want you to forget everything you think your business is right at the present moment and shift your perspective to this thought:
You’re not in the [fill in the blank] business, you’re in the business of marketing and sales.”
I couldn’t help but think how true that statement really was.
- Marketing attracts prospects
- Without marketing, prospects don’t know you exist
- Without prospects, no one can buy what your business has to offer
- When you’re not selling what you have to offer, what you really have is a hobby, not a business.
All too often Entrepreneurs fall victim to the misconception of “Build it and they will come” ...
Which could quite possibly be a big contributor to the 9 out of 10 businesses that fail within the first 10 years of being in business.
Did you know that out of the 10% which survive, another 9 out of 10 go out of business? That means LESS than 1% of businesses that launch ever survive a 20 year time period.
Yikes.
I’ve seen it time and time again … Someone comes up with a great idea. They want to sell it online so they throw a funnel page up there, run some ads to drive some traffic to it, and VOILA! People buy and sales come streaming through the pipeline! Instant business. Instant success!
If it only worked that way! Heck, if that was the case, I wouldn’t be writing this email, I’d be building funnel after funnel.
What’s missing in most businesses’ marketing are what I call the 4 R’s:
Reach
Resonance
Relationships
Results
Reach is all about the WHO and the HOW. Who is your ideal client and audience and how are you going to reach them?
Identifying and getting to know who your ideal clients are two of the most important elements to the success of your marketing efforts. I would even go as far as to say, it’s one of the most important elements to the success of constructing your Infinite Business.
Who do you want to attract? But also ask yourself, who do you want to repel?
The better you know your ideal client, the easier it will be to create a message that resonates and speaks directly to them.
Did I mention it also makes it easier to find them?
The HOW is the vehicle used to reach your ideal clients and prospects. These days there are unlimited ways to reach your audience… Social media, direct mail, tv, etc.
If you don’t know where your ideal prospects reside, a great place to start is by asking your current clients!!
Tip: Get crystal clear on WHO you are targeting and HOW you are going to get in front of them. You may have the best product or service out there, but if your ideal prospects don’t know what you have to offer, you don’t exist.
In summary ... The best marketer wins.
The best marketer also understands the importance of resonating with their ideal prospects and clients.
In the my article I talked all about branding. I don’t care who you are, or what you sell...Every company needs a voice. Every company needs a way to showcase what their value is and what they stand for.
When your message and positioning (branding) resonates at a high level with your ideal prospects and clients you can ultimately increase conversion rates, encourage repeat purchases, and ALSO inspire unsolicited referrals from raving fans.
You know you’ve nailed your message and positioning when your resonance is directly reflecting back to you like a mirror.
When your clients are doing the marketing for you.
This is a direct result of connection. Connection is created through building that relationship.
Imagine you’re on a first date. You’ve just finished dinner at a nice restaurant. You’ve had a great conversation so far, so you order dessert. You’re now on to telling this person what you do for a living which then leads to some crazy phone call you had with one of your clients earlier that day.
Things get a bit more personal and you get on the topic of your cat, and how you came to adopt her from a shelter in San Jose years ago while you were there for a seminar.
There are some laughs and smiles and deep down you’re feeling pretty confident. “This is going really well!” you’re thinking. So you decide now’s the time, and you look them straight in the eye, smile, and ask them to marry you.
After your date realizes you're serious, panic sets in (you can see it clearly on their face) and their body language now indicates they are pretty uncomfortable (if they haven’t already made up some excuse to get up and slip out the back door).
Not exactly the right approach was it?
So why do so many of us treat our prospects as if they want to commit to us after just the first touch point?
We somehow expect they will just hand over their money for what we have to offer after investing just a fraction of time with us …
They don’t know us, so why do we expect them to trust us …Furthermore, buy from us?
Dating to find a marriage partner is no different than building relationships with potential ideal clients. The same elements apply.
It’s building trust.
It’s creating value.
It’s understanding your ideal client’s needs.
Gary Vaynerchuk recently put out a video and made this comment:
“The longer you can go just adding value to your clients or potential clients without asking them to buy something, the bigger your backend will become”.
Start building assets and start leading with value.
Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands.
Leading with value results in consistency and predictability, and indirectly creates a BIGGER impact.
Value creators (value assets) build trust and rapport with your audience. They are the stepping stones to building relationships with your clients and potential clients.
Value creators immediately exceed expectations, and they also serve to disqualify anyone who is NOT your ideal client.
Last but not least is Results.
Results is often by-passed when it comes to marketing, yet it's one of the biggest drivers and accelerators to growing and scaling.
Ever hear of the phrase, “Everything measured improves”?
Couldn’t be more true in life and in business.
If you can’t measure something to determine the results, you can’t possibly get better at it.
Ever try to lose weight without stepping on a scale to measure your results?
How about trying to improve your golf game... How hard would this be to accomplish if you didn’t keep score?
You get the idea.
Marketing is no different. If you can’t measure your results ...
- You don’t know how effective your efforts really are
AND
- You can’t improve, manage, grow or scale
… And measuring results doesn’t just apply to marketing!
It applies to every area and moving part in your business.
Marketing may not be the only business you are in, but it sure is a huge accelerator in growing and scaling your business for generations to come.
What are the other accelerators to growing and scaling your business to the 7 and 8-figure mark?
Branding, Sales and Scaling.
ALL 4 Business Accelerators can build your Infinite Business.
And all 4 Accelerators are included in the curriculum for our InfiniteBusiness Circle.
Imagine gaining access to proven business building strategies, expert marketing and sales insight and tactical know-how directly from a team who has actually accomplished what you want to doin your business … multiple times over.
If you can answer YES to both of these questions...
Have you achieved traction in your business, yet still can’t seem to reach the 7 or 8-figure mark?
Do you have a killer team behind you that can help you execute exactly what it will take to break through that invisible ceiling in your business?
See if you qualify for our Infinite Business Circle …
Simply fill out our 2-minute application and we’ll then set up a time to chat.
To your success,
-David
Saturday, September 3, 2022
Getting Naked & Telling Stories with Yara Golden Get Naked in Business Podcast
Are you good at storytelling? Grab your pens and be sure to listen to the great tips given in today’s episode. Joining David we have the Queen of Storytelling, VIP coach & Writer Extraordinaire, Yara Golden! Yara writes pieces for companies such as ClickFunnels, e-commerce, & service-based businesses. Utilizing her skills, Yara teaches entrepreneurs how to use storytelling to help your audience to know, like & trust you. David & Yara five into about the importance of building a relationship with customers & nurturing your audience.
IN THIS EPISODE, YOU WILL LEARN:
[00:00:48] How Yara Discovered the Power of Social Media[00:04:24] How to Help Someone Share Their Story [00:11:10] Is Email Dead?[00:17:38] NLP Pattern Interrupt[00:25:31] Is it Easy to Re-Engage a Cold Email List?
Connect with Yara Golden:
1. Follow Yara on Facebook, LinkedIn, Instagram, Twitter
2. Find Yara on her website
3. Interested in working with Yara? Book an appointment here
Connect with David Asarnow
1. Find David on his website
2. Find David on his Instagram, Twitter, LinkedIn & Facebook
About Get Naked Podcast
Welcome to the Get Naked In Business video podcast.
So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?
My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.
My name is David Asarnow and welcome to Get Naked In Business. I’m glad you're here… now it's time to get naked! GetNakedInBusiness.com
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